About - SUNBACK.shop | La startup del primo zaino lettino da spiaggia 2-in-1

About

The startup and SunBack

At SunBack, we believe outdoor freedom should never mean sacrificing comfort. That’s why we’ve created something revolutionary for nature lovers, beachgoers, and explorers: the first backpack in the world that transforms into a beach lounger in just 30 seconds.

Born from a passion for outdoor living and backed by years of experience in tech and industrial design, SunBack is where innovation meets lifestyle. We saw the gap — too many people settling for crowded, expensive facilities or uncomfortable outdoor setups. So we filled it with a smart, stylish, all-in-one solution.

SunBack isn’t just gear. It’s your new way to enjoy nature — freely, comfortably, and effortlessly.

Take it anywhere. Open it anytime. Relax like never before.

I have always loved the outdoors, and SunBack is the all-in-one solution to fully enjoy nature! Emanuele Belli - Founder

Introducing

The World's first sunbed that becomes a backpack in 30 seconds

SunBack is a beach lounger with an integrated mattress, adjustable headrest, and a sun canopy, that transforms into aroomy 35 liters backpack. Just 30 seconds to go from a beach lounger to a backpack with a lot of cool features, a real portable all-in-one solution for outdoor lovers, couples, and families to relax.

Introducing

The World's first sunbed that becomes a backpack in 30 seconds

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Our Promise

No stress on your next outdoor trip

We all faced it: enjoying outdoor life could be stressful. Wild beautiful free beaches don’t usually offer facilities and your nearby city parks don’t have places to lay down comfortably. So you’ll find yourself carrying many bags and a lot of things like sun umbrellas, chairs, towels and more.

We present the first convertible solution designed to make you fully appreciate the contact with nature during your excursions to the sea, lake, park, or countryside. SunBack can hold everything you need for a day trip. At the right time, it can be transformed into a practical sunbed in just 30 seconds. So, you can relax without compromise and without depending on expensive tourist facilities.

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Why SunBack

Enjoy the nature

With SunBack on your shoulders, you have everything you need for an independent and comfortable day in the middle of nature!

If you also love the moments spent in freedom outdoors, you can support this project that will allow us to create the first “all-in-one” solution for your trips alone, as a couple, or with your family!! Coupled two, three, or more SunBack and create a more enlarged shadow to play or leisure space.

With SunBack you can avoid overcrowded and high-priced private facilities. You’ll have maximum freedom to stop and relax wherever you like, even in places with no facilities where most people never go. This is your perfect solution for outdoor relaxation!

Study of project

Design study and prototype process

We had the first idea for a backpack beach lounger back in 2020 and from that point, sketches after sketches, we went through a long brainstorming, R&D process, many prototypes and even a crowdfunding that brought us here with the final product available for purchase.

Success is the result of dedication and a relentless pursuit of your goals

Crowfounding

The Kickstarter experience

Our dedication brought us to the exciting milestone of launching our inaugural crowdfunding campaign on Kickstarter in 2022.

During the campaign, the unwavering support of approximately 200 individuals resulted in an astounding pledge total of around $40,000. This significant contribution empowered us to finalize the product’s development and initiate the production of the first batch, dedicated exclusively to fulfilling the orders of our valued backers.

Timeline